Promoseven Holdings owns majority shares in the Middle East Communications Networks (MCN), which is the overall managing company for several key advertising, marketing and media companies in the Middle East. It is also the largest marketing and communications group in the Arab world.

MCN is headed by Fadi Salameh, President & CEO, of IPG Middle East. Peter Davies, is the Chief Operating Officer. Mohamad Haidar is the CFO. MCN establishments have marked several major accomplishments and landmarks to their credit over the years:

Fortune Promoseven, the full service corridor, is the largest and most common in the entire Promoseven network. The mainstream division of the various offices offer through-the-line advertising solutions for a wide spectrum of clients, across various industry sectors. Promoseven was started by Mr. Akram Miknas in Lebanon in 1968, which is today the largest advertising and communications network in the Middle East and North Africa, ranking 52nd in the world and employing over 1,600 inspired professionals. Fortune Promoseven enjoys a pervasive presence with offices in the UAE, Bahrain, Oman, Kuwait, Qatar, Lebanon, Morocco, Algeria, Egypt, Jordan, Saudi Arabia, Tunisia, Syria, Palestine, Iran and Yemen.

Established in 1992, Promoseven Relationship Marketing is today the largest Relationship Marketing Agency in the Middle East. It’s range of activities covers database management and analysis, online and digital solutions, loyalty programmes, business-to-business, custom publishing and direct marketing. In addition there is a strong Financial Services cell handling integrated marketing for Bank and Finance Companies.

Part of MRM Partners (who have recently been awarded ‘Direct Agency of the Year’ by Advertising Age’s B-to-B Magazine), Promoseven Relationship Marketing has all the planning and analytical tools that are necessary to deliver comprehensive programmes and establish a return on investment for a client’s relationship marketing activities.

Promoseven Weber Shandwick (PWS), an independent division of Fortune Promoseven Group, was established in the Middle East in 1983 as a full service public relations consultancy. It has grown into the largest public relations network in the Middle East and North Africa employing 100 public relations professionals throughout the network of 17 offices.

PWS currently services some 40 clients across the Middle East and North Africa with local, regional and international communications requirements. Our campaigns have helped governments, multinational and local companies shape public opinion at home and abroad, manage controversial public policy issues, promote foreign trade and investment, and communicate with business and financial markets.

Brandbeat is a full service strategic and design company specialising in the creation and revitalization of local and regional brands at a regional and interantional level.

Seven Below was established in 1997 to answer the growing demand for retail communications in the region. Through a mix of traditional BTL activity, experiential marketing techniques and response driven ATL communications a new breed of communications agency was born.

With a belief in effectiveness above all, a holistic targeted retails solution is offered to clients encompassing consumer, trade and channel activity.

Visit the corporate website of MCN by clicking here