MCN MEDIA CONFERENCE - Bahrain November 3rd & 4th 2006
'The road ahead’ conference titled Quest 06




The largest media network in the Middle East – MCN Media – comprising Universal
Media, Initiative Media and Magna Global, met in Bahrain on November 3 and 4 at a
‘the road ahead’ conference titled Quest 06.

Conducted at the Diplomat Radisson in Bahrain, Quest 06 was all about how the 170
media staff from across the region would ‘collaborate, create, and conquer’ the
region’s fast growing media market.

The conference was more than just a meeting of minds – the second day was
entirely focused on media ‘innovations’ and the attendees were challenged with
‘hands-on’ real-life case study assignments where they broke away in groups of
ten and then ‘pitched’ against each other in a battle of fast forward thinking,
creativity and team dynamics.

Fadi Salameh, CEO and President and Akram Miknas, Chairman, both attended.
Salameh, in his inaugural address said “Today, we are the leaders in the region
with a combined buying strength of about 20% of the ad spend in the region. We
have an unprecedented blue chip client list. No one is anywhere near us. We have
the world’s top brands, and the regions best clients!"

The idea of bringing every single person working in all three MCN agencies –
Universal Media, Initiative and Magna – was a brainchild of Salameh. “This isn’t
a senior managers conference. This isn’t about a bunch of MDs and accountants
saying how much, and how often. This is, I hope, a two-day reminder to us all in
the room that we are the best there is, that we will continue to be the best, and
that our quest towards that goal, that position is on every single day” he added.

The conference which was successfully hosted by Fortune Promoseven’s Bahrain
operation, where Chairman Akram Miknas sits, and where Tariq Al Saffar (also
attending) is the Managing Director. Organizing and master planning the event and
the engaging content of the presentations were Eyad Abdul Khalek and Oussama
Jamal – both Regional Operations Directors for MCN’s media interests.

It wasn’t just all work at Quest 06. Continuing in the theme of team dynamics,
the same groups spent the afternoon at the Bahrain International Circuit,
pitching adrenalin, timing and team spirit against the other groups before ending
the evening at Manama’s famous medieval restaurant Camelot. Day Two ended with a
bash at a waterfront restaurant – with awards being given, stars recognized, and
fun being had all round. Quest 06 ended with a bang – in a way that only
advertising people can conjure.

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