5 Ways to Maximise SEO and Social Media
Social Media is one of the most addictive platforms where marketing has become another highly effective way to drive people to your website. All of this depends on having an effective social media strategy that gives brand awareness and ROI.
SEO (Search Engine Optimization) is an important part of any marketing strategy since it allows people to locate your content and website. To put it another way, the higher your content ranks on the SERP (Search Engine Ranking Page), the more people will see it.
Now that you have understood what is SEO and Social Media, let's dive into the 5 Tips on how you can maximize both :
1. Social Signals
Actions are social signals. Let's imagine you have a lot of likes and shares on social media. "Will your content's rankings on Google improve if it creates a lot of special signals?" you might wonder. For years, Google has been sending contradictory signals regarding this.
Social signals were first considered a ranking element by google in 2010, with a focus on quantity. This indicates that Google considers the creator’s reputation on social media platforms when ranking.
However, Google decided to stop ranking these social signals in 2014, which implies that likes and shares may no longer be used to boost your SEO rankings. However, just because social media is an important part of every digital marketing effort does not mean you should abandon your social media strategy.
The key to attaining a good search engine rating is to obtain high-quality backlinks from reliable sources. Sharing your information on social media could help it reach a wider audience.
2. The Ice-Cream Experiment
You gain more social impressions or views when you have more social shares. Some of these impressions could come from social content providers that link to or mention your website, resulting in a higher SEO rating.
For instance, suppose someone develops a blog and 100 people tweet about it. As a consequence, your blog has had 10,000 more views. By far, that's a significant reach! However, assume that 100 of the 10,000 persons are social media content makers. Some of these creators may link to your blog, and what are the benefits of great backlinks? They result in improved SEO ranks!!
3. Using Social Media to Gain Backlinks
It isn't the social signal that matters when it comes to SEO rankings; it's the backlinks. The quantity of backlinks you may expect to build through social media is directly proportional to the size of your following, which includes creators.
The most preferred way to get backlinks are :
Create informative and linkable material. Guides, blog entries and topic clusters that naturally draw links fall into this category.
To promote link-worthy material, build a social media following on channels.
Links from social networking sites (Facebook, Twitter, LinkedIn) and so on do not have a direct impact on the SEO, but they can help; indirectly. Your materials will receive more exposure and re-shares, and some of those people, such as journalists, bloggers, and influencers, may take it up and link to them from their own websites.
On Social media, the person can promote content via email and push notifications.
Outreach content to key influencers
Research backlinks on the competitors.
Now comes the interesting part. How to integrate SEO and social media. With any SEO and social media, their content is a key factor in how successful your overall strategy and that leads us to the next point.
4. Finding the Sweet Spot
In between SEO, social media and content marketing, there is a sweet spot in which all the 3 components combine. And yes there are various ways of reaching there. That is by
Creating great content that informs us.
For e.g.: Blogs, guides, videos, podcasts, infographics and many more.
Topic clusters are a terrific method to organize your instructional content while also incorporating SEO authoring. You basically have a major topic with multiple sub-topics flowing.
In Topic clusters, the main topic is called pillar content, and the sub-topic is the cluster content. When structuring your content, be sure to use hyperlinks between your pillar and cluster content.
5. Adjust your Content
Let us rewind and think about what stage of your journey your customers are at so you can look after them in the funnel. In this informational content is the most important at the top when creating awareness and interest.
People aren’t ready to make a buying decision yet. The closer the person is to making a buying decision, the more vital the transactional content becomes. This is where you make the conversion process as smooth as possible for customers.
Focusing entirely on transactional content is a common blunder. You won't get the following you want if all of your social media accounts are filled with requests and promotions. If you only have transactional content, it's more difficult to have a decent SEO ranking.
As a result, serve first with educational material and then sell the second with transactional content. This improves the content's appeal to Google as well as social media.